Many, if not most, nonprofit organizations reduce development (fundraising) efforts to grant writing and gala events and they view their development staff as the sole owners of the organization’s development efforts. In reality, development derives from every aspect of an organization – from its logo to its collaborative partnerships. To be effective, everyone who comprises the organization’s staff and board must understand what factors contribute to successful development, assume ownership of the organization’s efforts, and work together as a team.
Your organizational culture has a profound influence on your development success, yet most organizations completely overlook it. Does everyone in your organization have a well defined development role that they understand and consistently fulfill? Because it takes a full team effort for nonprofit development and marketing success. NextStep can help bring clarity to your team about what a healthy development culture involves and how your team can create it.
Your development brand is much broader than just your logo. When a new funder looks at your organization, they are influenced by your full brand package which includes your organization’s name and logo, your mission and vision statements, your tagline, your approach and your reputation. NextStep can help ensure that your full brand package is well aligned to support your development efforts.
What you choose to measure says a lot about what your organization values, how well you understand your Theory of Change, and how you translate your resources into your outcomes. NextStep can help you make S.M.A.R.T. choices about your measurements which support your approach and help you effectively communicate your impact to your funders and other stakeholders.
There are a lot of moving pieces in a nonprofit’s development machinery, yet many nonprofit organizations aren’t fully utilizing their technology or consistently implementing development best practices. NextStep helps you identify your resource needs so that you can run an efficient and effective development shop.
Your board of directors is a key component in your ability to expand your networks and your funding base. However, most nonprofit board members feel uncomfortable with advocacy in general, and with direct asks for funds in particular. NextStep can help you educate and equip your board so that they feel ready and eager to fulfill their development responsibility.